About
A founder-led studio, working in the open
Rabta means "connection" in Urdu. Rabta Labs is a software studio founded by Mahmood Nawaz in Islamabad, Pakistan.
We build software that connects businesses with their customers: AI that answers the phone, WhatsApp assistants that reply in seconds, and the websites and web apps behind them.
Rabta Labs is founder-led: Mahmood Nawaz runs every project and stays your direct contact from the first call to the handover.
How we work
Plain answers
We tell you what something will cost and how long it will take, including when the honest answer is "this isn't worth building".
No made-up proof
No invented testimonials, logos or numbers on this site. What you see here is real and labelled with its status.
You own the result
Code, accounts and data stay with you, with a walkthrough so you are never locked in.
Have a process that loses leads?
Write to us with what happens today and what should happen instead. We'll reply with questions or a plan.